Project Spotlight began with a bold aim: to amplify and celebrate women and their creative power through a series of interviews, and in doing so attempt to uncover core commonalities behind their creative intentionality. 

Not knowing what we might find, the team behind Creativity Moves (Cynthia Sciberras, Chanah Wainer, Kendra Greig and myself) conducted live interviews on Instagram with 12 women, with a view to showcasing diversity of thought, motivations and intentions amongst women creatives, to better understand how women in their creative power are shaping society.  

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Each woman was asked five questions.

1.         Where do you see your work sitting within the bigger picture?

2.         When do you feel most aligned to your purpose?

3.         How has your work influenced your beliefs about yourself?

4.         Can you share a story about your personal history that you feel has a connection to your work?

5.         What kind of impact do you want to have?

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It’s been a fascinating journey; along the way, we’ve spoken with poets, novelists, activists, shamans, playwrights, artists, musicians and photographers, all with a unique story to tell.

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But ultimately what we were also looking for was the common thread, the common themes, that might be there if only we look hard enough, ask the right questions, and listen intently to the answers.

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Through in-depth, live interviews, roundtable discussion, online surveying and analysis, we explored the intentionality of 31 women, focusing on the ways they express and harness their creative energies.

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In doing so, we uncovered the 10 key attributes that collectively define the essence of their creative intentionality.

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