Project Spotlight began with a bold aim: to amplify and celebrate women and their creative power through a series of interviews, and in doing so attempt to uncover core commonalities behind their creative intentionality. 

Not knowing what we might find, the team behind Creativity Moves (Cynthia Sciberras, Chanah Wainer, Kendra Greig and myself) conducted live interviews on Instagram with 12 women, with a view to showcasing diversity of thought, motivations and intentions amongst women creatives, to better understand how women in their creative power are shaping society.  

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Each woman was asked five questions.

1.         Where do you see your work sitting within the bigger picture?

2.         When do you feel most aligned to your purpose?

3.         How has your work influenced your beliefs about yourself?

4.         Can you share a story about your personal history that you feel has a connection to your work?

5.         What kind of impact do you want to have?

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It’s been a fascinating journey; along the way, we’ve spoken with poets, novelists, activists, shamans, playwrights, artists, musicians and photographers, all with a unique story to tell.

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But ultimately what we were also looking for was the common thread, the common themes, that might be there if only we look hard enough, ask the right questions, and listen intently to the answers.

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Through in-depth, live interviews, roundtable discussion, online surveying and analysis, we explored the intentionality of 31 women, focusing on the ways they express and harness their creative energies.

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In doing so, we uncovered the 10 key attributes that collectively define the essence of their creative intentionality.

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We call these the Ten Creative Virtues:

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1. Authenticity:

A consistent emphasis on expressing one's true self, beliefs, and emotions, which fosters deep connections and inspires others.

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2. Empathy:

The ability to deeply understand and resonate with others' experiences, enhancing storytelling, artistic expression, and social impact.

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3. Openness:

A willingness to explore new experiences, ideas, and perspectives, allowing for continuous growth and creative innovation.

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4. Resilience:

The capacity to overcome challenges and adapt creatively, ensuring that one's work continues to evolve and resonate.

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5. Empowerment:

Focus on empowering others, particularly marginalized groups, through advocacy, storytelling, and creating supportive environments.

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6. Connection:

The ability to engage authentically with diverse audiences, using various mediums to foster understanding and acceptance.

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7. Intuition:

Trusting inner guidance and wisdom in the creative process, which helps in making authentic and meaningful artistic choices.

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8. Healing and Transformation:

Using creative work as a tool for personal and communal healing, addressing issues like trauma, inequality, and social justice.

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9. Commitment to Growth:

A dedication to continuous personal and professional development, pushing boundaries, and exploring new creative territories.

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10. Inclusivity:

Embracing and integrating diverse experiences and abilities within the creative process, broadening the impact and reach of the work.

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